Typo 2007

About the person<br /> About the person<br />

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Carl-Frank Westermann (born in 1950) has an MBA, and studied organizational psychology and music. He has worked with MetaDesign since September 1996. Since 2000 he has been in charge of development and head of the Sound Branding department. Among his clients are Allianz and Lufthansa. He has been a visiting professor (teaching sound concepts) in the postgraduate course of Sound Studies at Universität der Künste, Berlin since 2002.

Sound Branding

Sound Branding as a facet of multisensory brand presentation is gaining in importance. Corporate Sound is the tool, sound branding the brand sound score. The lecture on "Sound branding and the brand" presents case studies, insights and perspectives concerning contents, methodology, and the implementation of corporate sound.