TYPO Berlin 2011 Shift - 16th International Design Conference May 19th – 21st

Michael Johnson runs johnson banks, which has long had an interest in branding the 4c’s – cities, countries, culture and charities. He’s worked on many projects for the British Government, art centres in Philadelphia and Paris, a space observatory in Japan and bilingual typeface in China. In London, he’s just done the Science Museum and his first airline, Virgin Atlantic. Johnson banks branded London’s inward investment arm »Think London«, and writes and lectures worldwide on identity issues. He has won most.

Forget the rules. Celebrate the mutable, the modular and the mashed-up (E)

There are too many rules in graphic design. What happens if you start asking »what if« more often? Michael Johnson from London-based johnson banks explains his design world of identity, design and typography, a world where the best results come allowing mash-ups and mutations, a world that allows for happy accidents and solutions that fall way outside the textbook solutions. With examples drawn from design projects in the UK, USA, China and Japan.