About the person

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Rich

 

Roat

 
Known throughout the world as a prolific type foundry, House Industries has made a considerable impact on the world of design. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. In their illustrious career, House artists have mastered a large cross-section of design disciplines. Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital alphabets to sophisticated type and lettering systems, House Industries’ work transcends graphic conventions and reaches out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. Be it hot rods, classically relevant lettering or mid-century Modernism, House continues to provide typographic optimism in this age of the lowest aesthetic common denominator.
 
 
Rich Roat
 
 
 
 

Passion is Easy, but Love is Never Simple

 (E)

 
Passion is the raw fuel of creativity, but without love it is just a volatile caldron of disorganized concepts. Rich Roat explains why House Industries' passion for Stromberg 97s, molded plywood, air-dried inks, solid maple, circus posters, hand-fabricated drum brake vents and thousands of other ingredients translates to true love and timeless design.

Announcement:
The 16th International
Designkonference
TYPO Berlin 2011
»SHIFT«

will take place
from
May 19th to May 21st.