About the person

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Julia Laub was born in 1980 in Bavaria. She studied multimedia production at the SAE Institute in Stuttgart before going on to study communications design at Schwäbisch Gmünd design college. She did an internship at Fuenfwerken in Wiesbaden and studied abroad at Basel’s design college. In 2007, she got her diploma in “generative systems” with Benedikt Gross and began working as a freelance graphic designer in Berlin, with a focus on book, corporate and generative design. In 2009, Hermann Schmidt publishers in Mainz published her book “Generative Design” (written with Benedikt Gross, Hartmut Bohnacker and Claudius Lazzeroni). In 2010, she founded the “onformative” agency for generative design with Cedric Kiefer.
Julia Laub

Generative Design


What is generative design, what distinguishes it from the classic approach and how does it broaden the designer’s scope of opportunity?

The 16th International
TYPO Berlin 2011

will take place
May 19th to May 21st.