About the person

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Daniel Jan Girl is managing director of Deutsche Gesellschaft für multimediale Kundenbindungssysteme mbH (DGMK), one of Germany’s leading consultancies for customer acquisition and loyalty. Since 2002, DGMK has been developing and implementing loyalty solutions for its own business as well as third parties, based on years of experience, a well-developed network of trusted partners, creativity, and innovative technology.

Each day, DGMK faces up to the demands set by its customers and partners. To meet those demands, it relies on its own team of specialists, from designers to programmers to customer liaison and marketing experts. In this way, the company can provide maximum data security and the fastest possible reaction time to serve the interests of everyone involved.


Customer Loyalty – Success with Passion and Know-How


Regardless of whether an undertaking is brand new or well established, the customer is at the root of its success. Daniel-Jan Girl will talk about how to successfully acquire and keep customers for the long term. He is an expert in customer loyalty and director of DGMK, a German company for multi-media customer loyalty promotion. Girl will expound on the theoretical principles, as well as tried and tested solutions, for building and keeping a customer base. He will also lay out some ideas, tips and tricks that should be of interest to any business.

The 16th International
TYPO Berlin 2011

will take place
May 19th to May 21st.