About the person

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Carlos Segura came to the United States from Cuba at the age of nine. He worked for many prestigious ad agencies, including BBDO, Young & Rubicam, and DDB Needham. In 1991 he founded Segura Inc., Chicago, to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could. In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. In 2001, Segura again ventured into new territory by starting 5inch, and in 2004, launched CarType with further expansions of the typographical segment with BikeType, MotoType and TruckType. Segura Inc. and T26 have received numerous awards, including from the Tokyo Type Directors Club, The Society of Typographic Arts, the New York Art Directors Club, the New York Type Directors Club, and the American Center for Design. In 2004, Carlos Segura was named one of the 21st Century’s 100 best designers and was honoured with Europe’s Red Dot Award. His work has appeared in many journals and publications, and in exhibits from the Denver Art Museum to Tokyo Japan.
Carlos Segura

(My) Type of Life


How to set a course for your life in this business doing what you like and want to do, and how Carlos Segura has gone about it. How Segura has trained himself to observe his surroundings and apply that to everyday activities.

The 16th International
TYPO Berlin 2011

will take place
May 19th to May 21st.