Quo Vadis, Design Profession?

Amateurs are people who do something for nothing. Professionals are people who don’t do anything for nothing. That bon mot from director Jacques Tati goes straight to the heart of the “quo vadis, design profession” section of TYPO Berlin 2010. Passion is the theme of this year’s conference and passion is also the motivating force for design amateurs. In the wake of sweeping digitalisation and networking, those amateurs have more opportunity than ever before to develop their design skills. But while amateurs now blossom as they fully realise their creative freedom, the radical changes lead many professionals to fear for their financial existence. They too were driven by passion in their choice of vocation. But in order to exercise design as a primary profession, passion is not enough – adequate remuneration for their creative endeavours is essential.

The democratisation of production media, skills and publication outlets in design has led to a blurring of the borders between amateur and professional. Not only do the two previously distinct camps inspire each other on an aesthetic level and collaborate on ever-more polished co-design projects, they are increasingly in direct competition with one another. The crowdsourcing platforms that in recent times seem to be springing up like mushrooms are particularly responsible for furore in the design field and fears of a decline in prices and quality.

TYPO Berlin 2010 is dedicating an entire day to exploring various aspects of this issue.
In the morning, Florian Schmidt and Dragan Espenschied will take a look at the aesthetic achievements of amateurs on the Net between popular design and digital folklore. Following that, Oliver Reichenstein and Malte Christensen will talk about how they, as professional designers, exploit the opportunities offered by web 2.0 and how they deal with the open source design approach. The afternoon session will be devoted to the controversial subject of crowdsourcing. Michael Kubens and Bastian Unterberg will introduce their very differently conceived platforms and provide a look at how they work from an operator’s standpoint. The opposing position will be represented by Professors Torsten Stapellkamp and Jörg Petruschat, who will examine the business and design theory implications of the phenomenon. Finally, there will be a panel discussion to carry the controversy over into dialogue. The panel will be moderated by Florian Schmidt and design critic Birgit S. Bauer.

 

Timetable

 
Friday
 | 
12:00
 | 
Show
 

Florian Schmidt

Design as Popular Sport

 
 
Friday
 | 
12:30
 | 
Show
 

Dragan Espenschied

Digital Folklore

 
 
Friday
 | 
13:00
 | 
Show
 

Oliver Reichenstein

Freeze-Dried Web Design: What is the Value of a Template and How do You Market it?

 
 
Friday
 | 
13:30
 | 
Show
 

Malte Christensen

Designer x.0 – A Guide to Establishing Yourself Online

 
 
Friday
 | 
15:00
 | 
Show
 

Michael Kubens

designenlassen.de – a New Launching Pad for Creative Projects

 
 
Friday
 | 
15:30
 | 
Show
 

Bastian Unterberg

jovoto - Open Space for Ideas

 
 
Friday
 | 
16:00
 | 
Show
 

Torsten Stapelkamp

Design – Passion for Creativity and Entrepreneurship

 
 
Friday
 | 
16:30
 | 
Show
 

Jörg Petruschat

New Deal

 

Announcement:
The 16th International
Designkonference
TYPO Berlin 2011
»SHIFT«

will take place
from
May 19th to May 21st.