About the person

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Oliver

 

Reichenstein

 
Oliver Reichenstein got his first computer in 1981 and made his initial attempts at programming. He later studied philosophy in Basel and Paris, with a sideline teaching rhetoric and informatics. In 1999/2000, he was the information architect at R.Ø.S.A. AG, followed by a stint until 2004 as interactive brand consultant for Interbrand Zintzmeyer&Lux. In 2004/2005, he was brand manager for GPlusMedia KK and, since 2005, he has been the CEO of Information Architects Inc.
 
 
Oliver Reichenstein
 
 
 
 

Legibility – Writeability?
A Practical Contribution to the Improvement of Script Typography in Word Processors.

 (G)

 
How should one organise the typography within a word processor to guarantee an optimal reading/writing experience? How can we plant a bomb under the typographic crimes of MS Word?
 
 
 

Freeze-Dried Web Design: What is the Value of a Template and How do You Market it?

 (G)

 
The fundamental principle of corporate identity is that each company have its own design. In 2006, we began working against that principle by selling templates from our own site. Initially we sold them for a lot of money (unsuccessfully), then for free (very successfully) and, for the last six months, for dynamic prices (surprisingly successfully). What motivated us and what did we discover in dealing with the problems of price and identity? What are our recommendations for young designers planning to sell freeze-dried web design via the Internet?


Announcement:
The 16th International
Designkonference
TYPO Berlin 2011
»SHIFT«

will take place
from
May 19th to May 21st.